SELFISHPRIMATE

I'm Halil, a product designer who builds the design systems that products are actually made of

Fifteen years of product design across fintech, commerce, travel and developer tooling, on the layer where design decisions turn into code. Based in Istanbul.

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Featured Work · 2021–2026

All 15 Projects

About Me

Hello! I'm Halil, an Istanbul-based Product Designer with over 15 years of experience crafting intuitive digital experiences. My journey into design started in the most analog way possible, drawing heavy metal band logos in my school notebooks and creating flip-book animations in the margins, one frame per page.

That obsession with visual creation eventually led me to WordPress and Joomla, where I taught myself web design by building blogs to share my ideas. What started as tinkering with CMS themes evolved into a career spanning online media, fintech, banking, travel, e-commerce, and technology.

More About Me

Experience

  • DAC.digital

    DAC.digital

    Design System Designer

    Jun 2026 - Present

    Brought on to mature Visible UI, the internal design system behind DAC's long-standing partner Invisible Technologies. Architected the semantic token layer the system was missing on a shadcn/ui, Tailwind and Storybook stack, and built a pipeline that pulls raw tokens from Figma and exports the same canonical source to CSS custom properties, Tailwind config and DTCG JSON.

  • Humanore

    Humanore

    Product Design & AI Engineering Consultant

    Apr 2026 - Jul 2026

    Led the full rebuild of HumanOre, a multi-tenant SaaS recruitment and applicant-tracking system for HR teams, as an external consultant. Ran the heuristic evaluation and product discovery, set up the engineering foundation with Claude Code before feature work began, then built a modular frontend on Next.js, React, TypeScript, Tailwind CSS and shadcn/ui.

  • RoofStacks

    RoofStacks

    Lead UI/UX Designer

    Dec 2024 - Jan 2026

    Spearheading design for the Bilet Dükkanı platform, collaborating across teams to deliver user-centered solutions aligned with business objectives. Leading design system initiatives and mentoring junior designers.

  • Turna.com

    Turna.com

    Head of UI/UX Design

    Jul 2024 - Dec 2024

    Oversaw design strategy and execution for Türkiye's leading travel booking platform. Led the UI/UX team to create user-centric designs, established design processes, and drove product improvements that enhanced user experience.

Full History

Services

The work I take on. Most of it lives where a design system meets the codebase that has to implement it.

  • Design Systems

    Token architecture, component libraries, and the governance that keeps both honest as a product grows.

  • Design Engineering

    Tailwind, shadcn/ui and React. The design arrives as code that runs, not as a handoff.

  • Product Design

    End to end, from discovery and research through to the screens that ship.

  • Design Strategy

    Turning a roadmap into a direction a team can hold on to once the deadlines start.

  • AI-Assisted Workflows

    Figma as the single source of truth, pipelines that export it, and Claude Code in the loop.

  • Websites and Mobile Apps

    Marketing sites and native app experiences, built to be maintained.