SelfishPrimate: Work Experience

Work Experience

Crafting intuitive interfaces for travel booking, gifting platforms, used car marketplaces, news portals, and financial services.

DAC.digital

Design System Designer

Jun 2026–Present

Brought on to mature Visible UI, the internal design system behind DAC's long-standing partner Invisible Technologies. Architected the semantic token layer the system was missing on a shadcn/ui, Tailwind and Storybook stack, and built a pipeline that pulls raw tokens from Figma and exports the same canonical source to CSS custom properties, Tailwind config and DTCG JSON.

Design Systems, Design Tokens, Product Design, Figma, shadcn/ui, Tailwind CSS, Storybook, DTCG

Humanore

Product Design & AI Engineering Consultant

Apr 2026–Jul 2026

Led the full rebuild of HumanOre, a multi-tenant SaaS recruitment and applicant-tracking system for HR teams, as an external consultant. Ran the heuristic evaluation and product discovery, set up the engineering foundation with Claude Code before feature work began, then built a modular frontend on Next.js, React, TypeScript, Tailwind CSS and shadcn/ui.

Product Design, UX Research, Heuristic Evaluation, Next.js, React, TypeScript, Tailwind CSS, shadcn/ui, Claude Code

RoofStacks

Lead UI/UX Designer

Dec 2024–Jan 2026

Spearheading design for the Bilet Dükkanı platform, collaborating across teams to deliver user-centered solutions aligned with business objectives. Leading design system initiatives and mentoring junior designers.

UI/UX Design, Design Systems, AI for Design, Design for AI, UX Research, Wireframing, Prototyping, Usability Testing, Figma

Turna.com

Head of UI/UX Design

Jul 2024–Dec 2024

Oversaw design strategy and execution for Türkiye's leading travel booking platform. Led the UI/UX team to create user-centric designs, established design processes, and drove product improvements that enhanced user experience.

UI/UX Design, UX Research, Wireframing, Prototyping, Usability Testing, Figma

Joi Gifts

UI/UX Designer

Oct 2022–Jul 2024

Conducted heuristic evaluations, gathered user requirements, and designed interfaces for the MENA region's leading gifting platform. Created comprehensive design systems, improved mobile app experience, and increased conversion rates.

UI/UX Design, UX Research, Wireframing, Prototyping, Usability Testing, Figma

VavaCars

UI/UX Designer

Apr 2022–Oct 2022

Executed heuristic evaluations, requirements gathering, wireframing, prototyping, and usability testing for a used car marketplace. Optimized the vehicle inspection app, reducing inspection time by 40%.

UI/UX Design, UX Research, Wireframing, Prototyping, Usability Testing, Figma

Mobven

UI/UX Designer

Dec 2020–Apr 2022

Managed user requirements evaluation, wireframing, prototyping, and interface design for enterprise software solutions. Worked on mobile applications for clients in fintech, retail, and travel sectors.

UI/UX Design, Wireframing, Prototyping, Adobe XD, Sketch App, Figma, Miro, Notion

Turna.com

UI/UX Designer

Aug 2018–Dec 2020

Handled requirements gathering, wireframing, prototyping, and interface design for Türkiye's major travel booking platform. Redesigned core booking flows and improved overall user experience.

UI/UX Design, Wireframing, Prototyping, Adobe XD

Habertürk

UI Designer

Nov 2015–Aug 2018

Designed user interfaces focused on usability improvements for web and mobile applications. Worked on news consumption experiences reaching millions of daily users.

UI/UX Design, Wireframing, Prototyping, Adobe XD, Photoshop, Illustrator, Bootstrap, HTML5, CSS3, Sass

Sözcü Gazetesi

Web Designer

Apr 2013–Oct 2015

Designed, developed, and maintained various websites for one of Türkiye's largest newspapers. Supported the digital transformation of print media to online platforms.

UI Design, Photoshop, Illustrator, HTML5, CSS3, WordPress